Mike's Hard Lemonade signs on as official sponsor for Breakaway Music Festival
Participating in this sponsorship deal:
About Sponsor:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.
About Property:
Breakaway Music Festival, produced by Prime Social Group, is an annual music festival held in late summer in four cities: Grand Rapids, Michigan, Columbus, Ohio, Nashville, Tennessee and Charlotte, North Carolina.
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