Mike's Hard Lemonade signs on as official sponsor for Hangout Music Festival
Participating in this sponsorship deal:
About Sponsor:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.
About Property:
The Hangout Music Festival (commonly referred to as Hangout Fest or Hangout) is an annual three-day music festival held at the public beaches of Gulf Shores, Alabama. It was founded by A.J. Niland and Shaul Zislin in 2010, and is produced by Huka Entertainment. The event features many genres of music, including rock, indie, hip hop, and electronic dance music.