Mike's Hard Lemonade signs on as official sponsor for Indianapolis Monumental Marathon
Participating in this sponsorship deal:
About Sponsor:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.
About Property:
The Indianapolis Monumental Marathon is a 26.2 mile road race run annually in downtown Indianapolis, Indiana. It is one of two fall marathons run in Indianapolis, the other being the Indianapolis Marathon. In 2015 it claimed to have become one of the 20 largest marathons in the United States.[1]
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