Snapshot
February 16, 2018

Mike's Hard Lemonade signs on as official sponsor for McDowell Mountain Music Festival

Participating in this sponsorship deal:

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About Sponsor:

Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.

About Property:

Established in 2004, The McDowell Mountain Music Festival is an annual music festival held in Phoenix, Arizona.

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