Mike's Hard Lemonade signs on as official sponsor for North Coast Music Festival
Participating in this sponsorship deal:
About Sponsor:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.
About Property:
North Coast takes place downtown at beautiful Union Park, featuring 5 stages & over 100 acts of rock, folk, electronic & hip hop music. facebook.com/northcoastfest The audience for NCMF is among the youngest & most affluent in the country. Gender: Male 52% Female 48% Age: 18-24 57% 25-34 29% 35-44 6% Household income: $45K-$75K 28% $75K-$25K 24% $125K -$200K 27% Past sponsors include: Groupon, Red Bull, Dos Equis, Miller Lite, High Sierra, Bacardi, Rayovac, Chevy