Participating in this sponsorship deal:
About Sponsor:
The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the world's seventh largest brewer by volume.
About Property:
Bumbershoot is an annual international music and arts festival held in Seattle, Washington. One of North America's largest such festivals, it takes place every Labor Day weekend at the 74-acre (299,000 m²) Seattle Center, which was built for the 1962 World's Fair. Seattle Center includes indoor theaters, outdoor stages, McCaw Hall, and Memorial Stadium. The name of the festival was taken from bumbershoot, a colloquial term for umbrella, probably coined in the 19th century a portmanteau of the words umbrella and parachute.