Molson Coors signs on as official sponsor for Identity Festival
Participating in this sponsorship deal:
About Sponsor:
The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the world's seventh largest brewer by volume.
About Property:
The iHome Presents Identity Festival is an electronic dance music tour, started in 2011 that will visit 15 cities in North America throughout the summer of 2012. The tour is managed by Live Nation. Headlined by Kaskade and Skrillex, the 2011 tour sold 150,000 tickets across 19 dates.
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