The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the world's seventh largest brewer by volume.
The National Finals Rodeo, organized by the Professional Rodeo Cowboys Association (PRCA), is the premier championship rodeo event in the United States. The NFR showcases the talents of the PRCA's top 15 money-winners in each event as they compete for the world title.