Modell's Sporting Goods signs on as official sponsor for New York Yankees
Participating in this sponsorship deal:
About Sponsor:
Modell's is a sporting goods retailer with locations in the Northeastern United States. Modell's carries both sporting goods and related apparel. Modell's currently has 137 retail locations in ten states and the District of Columbia as of 2008. The company reported revenue of approximately $635 million dollars in 2007.
About Property:
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division. One of the American League's eight charter franchises, the club was founded in Baltimore, Maryland in 1901 as the Baltimore Orioles and moved to New York City in 1903 as the New York Highlanders before becoming the Yankees in 1913. From 1923 to 2008, the Yankees' home ballpark was Yankee Stadium; in 2009, they moved into a new ballpark, also called Yankee Stadium.