Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.
Benefiting the United Way, 14-time Grammy Award winner, Jay-Z, will curate and headline the multi-day music festival on Labor Day weekend. The two-day event stretches across three stages on the Benjamin Franklin Parkway in Philadelphia's Fairmount Park over two days in early September.