Snapshot
January 28, 2015

Monster Energy signs on as official sponsor for Icelantic Winter on the Rocks

Participating in this sponsorship deal:

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About Sponsor:

Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.

About Property:

Icelantic’s Winter on the Rocks is Colorado’s premier outdoor winter concert. Attracting national headliners, the event brings more than 10,000 passionate music enthusiasts to the world’s most iconic outdoor amphitheater, Red Rocks.

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