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November 06, 2014

Monster Energy signs on as title sponsor for Isle of Man Race TT

Participating in this sponsorship deal:

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About Sponsor:

Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.

About Property:

The International Isle of Man TT Race is a motorcycle racing event held on the Isle of Man and was for many years the most prestigious motorcycle race in the world. The event was part of the FIM Motorcycle Grand Prix World Championship during the period 1949–1976 before being transferred to the United Kingdom after safety concerns and run by the FIM as the British Grand Prix for the 1977 season. The Isle of Man TT Races became part of the TT Formula 1 Championship from 1977 to 1990 to preserve the event's racing status. From 1989 the racing has been developed by the Isle of Man Department of Tourism as the Isle of Man TT Festival.

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The deal will see Monster Energy handed a range of high-profile benefits including the overall Presenting Sponsorship, naming rights to the two Supersport Races, presence on the official iomtt.com website, advertising around the TT control tower in the race paddock, Grandstand and Mountain Course as well as a high profile branded start gantry featuring the famous Monster 'claw'.
Read more at www.iomtt.com »
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