Monster Energy signs on as title sponsor for Monster Energy Cup
Participating in this sponsorship deal:
About Sponsor:
Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.
About Property:
The 2012 Monster Energy Cup, owned and operated by Feld Motor Sports, features an all-new track design inspired by five-time Supercross Class Champion Ricky Carmichael. The Carmichael-inspired track design will consist of supercross and motocross obstacles unlike any other racetrack design in the world. More than 200’ of the track will be built into the grandstands, and the riders exit the stadium and race through the Monster Energy Fan Zone outside of the stadium and through the pit area before they catapult back into the stadium. The Monster Energy Cup posts a $250,000 purse with the winner walking away with a $100,000 check, and any rider that wins all three Main Events will take home $1 million.