Snapshot
November 06, 2014

Monster Energy signs on as official sponsor for Road Atlanta

Participating in this sponsorship deal:

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About Sponsor:

Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.

About Property:

Road Atlanta is a 2.54-mile road course located just north of Braselton, Georgia, USA. The facility is utilized for a wide variety of events, including professional and amateur sports car and motorcycle races, racing and driving schools, corporate programs and testing for motorsports teams. The track has 12 turns, including the famous "esses" between turns three and five; and Turn 12, a downhill, diving turn. The track is owned by NASCAR through its subsidiary Panoz Motorsports, and is the home to the Petit Le Mans, as well as AMA motorcycle racing, and smaller events throughout the year.

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