Snapshot
May 24, 2016

Monster Energy signs on as official sponsor for Summer X Games

Participating in this sponsorship deal:

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About Sponsor:

Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.

About Property:

The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN , which focuses on action sports. The inaugural X Games were held in summer 1995 in Rhode Island.

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