Monster signs on as official sponsor for NME Awards
Participating in this sponsorship deal:
About Sponsor:
Monster Inc. owns the Monster Cable brand of consumer audio and video cable, which is primarily used to connect audio and video components. The company produces consumer electronics accessories including audio and video cables, headphones, speakers, remotes and power conditioner equipment accessories under names including Monster Power, Monster Mobile, Monster Performance Car, Monster Game, Monster Photo, M•Design, and Beats Electronics.
About Property:
The NME Awards is an annual music awards show in the United Kingdom, founded by the music magazine, NME . The first awards show was held in 1953 as the NME Poll Winners Concerts, shortly after the founding of the magazine. Though the accolades given are entirely genuine, the ceremony itself is usually carried out in a humorous and jovial manner, and have included categories in the past like "Villain of the year" and "Worst Record". The trophies given to the winners resemble an extended middle finger.