Snapshot
May 26, 2017

Mountain Dew signs on as official sponsor for Comedy Central's Clusterfest

Participating in this sponsorship deal:

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About Sponsor:

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

About Property:

Three-days of live standup comedy, eclectic music performances, and your favorite TV shows brought to life. Clusterfest has featured comedy talent such as Kevin Hart, Jerry Seinfeld, Amy Poehler, John Mulaney, Leslie Jones, Amy Schumer; music such as Wu-Tang Clan, Chromeo, The Roots, Vince Staples, Girl Talk; and brought-to-life TV sets from The Office, South Park, Seinfeld, It's Always Sunny in Philadelphia, Arrested Development & many more. // June 2020, San Francisco, California // Please contact [email protected] for inquiries

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