Snapshot
August 26, 2019

Mountain Dew signs on as official sponsor for Music Midtown

Participating in this sponsorship deal:

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About Sponsor:

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

About Property:

Music Midtown is a large music festival held in Atlanta annually from 1994 to 2005, and after a six-year hiatus, returned in 2011.

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