Participating in this sponsorship deal:
About Property:
The Tour de France is an annual multiple stage bicycle race primarily held in France, while also occasionally making passes through nearby countries. The race was first organized in 1903 to increase paper sales for the magazine L'Auto; it is currently run by the Amaury Sport Organisation.
As part of the deal, Vittel will continue to brand the distance markers in the final 25km of each stage, and will distribute some one million bottles of water to spectators and media throughout each event.
Read more at www.sportspromedia.com »
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