New Balance signs on as official sponsor for California International Marathon
Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
About Property:
The California International Marathon (CIM) is a 26-mile, 385-yard road race in Northern California organized by the Sacramento Running Association. The course follows a historic gold miners' round beginning at Folsom Dam, passing through suburban Sacramento, and ending at the State Capitol. The race starts at an elevation of 366 ft. and finishes at an elevation of 26 ft.[1]