Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
From activations around the three Pro Series live events to branded digital content, New Balance will be fully integrated into the F1 Esports Pro Series Championship, with F1 Esports drivers also wearing New Balance socks and shoes while racing for their Official F1 teams.
Read more at https://f1esports.com »
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