New Balance signs on as for Susan G. Komen for the Cure
Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
About Property:
Susan G. Komen for the Cure, formerly known as The Susan G. Komen Breast Cancer Foundation, often referred to as simply Komen, is the most widely known, largest and best-funded breast cancer organization in the United States.[1] Since its inception in 1982, Komen has spent (through 2010) nearly $1.5 billion[2] for breast cancer research, education, advocacy, health services and social support programs in the U.S.,[3] and through partnerships in more than 50 countries.[4][5] Today, Komen has more than 100,000 volunteers[6] working in a network of 124 affiliates worldwide.[7]