New Belgium Brewing Company signs on as title sponsor for Chattooga River Festival
Participating in this sponsorship deal:
About Sponsor:
New Belgium Brewing Company is a regional brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery's founder, took his home-brewing passion commercial. In 2009, it produced over 582,000 barrels of its various labels.[1] As of 2010, it was the third-largest craft brewery and seventh-largest overall brewery in the United States.[2]
About Property:
The Chattooga River Festival is a music and arts festival with an environmental mission created to encourage stewardship in conjunction with the responsible recreational use of the Chattooga River watershed. Its mission is to increase awareness of the importance of protecting and preserving the unique ecological environment and scenic beauty of this valuable resource. Our inaugural festival was held in June 2012 and was organized in celebration of the 40th anniversary of the movie 'Deliverance' which was filmed in the area. Our inaugural festival received national media coverage by CNN, NBC and other major media outlets. The musician line-up for our inaugural event included: Ronny Cox, Michelle Malone, Sol Driven Train, Nitrograss, Shannon Whitworth, and Heather Luttrell among others. Our 2014 festival slated for May 9-11, 2014 is being organized to celebrate the 40th anniversary of the wild & scenic designation of the Chattooga River and will include an adventure race, music, guided nature hikes, boating demonstrations, plus art & food vendors.