New Belgium Brewing Company signs on as official sponsor for Chico Bicycle Music Festival
Participating in this sponsorship deal:
About Sponsor:
New Belgium Brewing Company is a regional brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery's founder, took his home-brewing passion commercial. In 2009, it produced over 582,000 barrels of its various labels.[1] As of 2010, it was the third-largest craft brewery and seventh-largest overall brewery in the United States.[2]
About Property:
The Chico Bicycle Music Festival (CBMF) is a non-profit event to promote human-scale transportation and talented local musicians through innovation, bicycles and community. Taking place on June 2nd from 12pm till dark, (the CBMF) is the perfect finale to BIKE month, a national campaign promoting bicycling to work, school and play. This festival is for all ages and free to the public. The audience runs the amplified sound, by bicycling to generate power. This gets people moving to the music and participating in a new way of thinking of energy. Bicycling to three different venues also gives the community a feel for moving themselves on a bicycle and realizing how fun and easy it is. We have volunteers helping to make the festival run smoothly and efficiently. The CBMF is a project of the Butte Environmental County (BEC), an advocacy non-profit that fights for clean air, water and land.t The festival began in 2007 in San Francisco, and has since doubled in size each year. The concept has begun to be emulated up and down the West coast, with a BMF in Eugene OR, Portland OR, Seattle WA, and Vancouver, as well.