New Belgium Brewing Company signs on as official sponsor for Holiday Bowl
Participating in this sponsorship deal:
About Sponsor:
New Belgium Brewing Company is a regional brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery's founder, took his home-brewing passion commercial. In 2009, it produced over 582,000 barrels of its various labels.[1] As of 2010, it was the third-largest craft brewery and seventh-largest overall brewery in the United States.[2]
About Property:
The Holiday Bowl is a post-season NCAA-sanctioned Division I-A college football bowl game that has been played annually at Qualcomm Stadium in San Diego, California, since 1978. On October 8, 2013, National University signed on to replace Bridgepoint Education as the bowl's title sponsor. Previous sponsors have included SeaWorld, Thrifty Car Rental, Chrysler Corporation (through its Plymouth brand), Culligan and Pacific Life.