New Era signs on as official sponsor for NBA 2K League
Participating in this sponsorship deal:
About Sponsor:
The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.
About Property:
The NBA 2K League (NBA2KL) is an eSports league between the National Basketball Association and NBA 2K. The league was announced on May 4, 2017, along with announcing that 17 of the 30 NBA teams would own their own NBA 2K League team beginning in 2018.[1] The inaugural season will begin in May 2018.
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