New Holland signs on as official sponsor for FEI World Equestrian Games
Participating in this sponsorship deal:
About Sponsor:
New Holland is global full range manufacturer of agricultural machinery founded in New Holland, Pennsylvania. New Holland agricultural products include tractors, combine harvesters, balers, forage harvesters, self propelled sprayers, haying tools, seeding equipment, hobby tractors, utility vehicles and implements, as well as grape harvesters. The company was founded in 1895 in New Holland, Pennsylvania; it was acquired by Sperry in the 1970's, then Ford in 1986 and by Fiat in 1991, becoming a full line producer. Since 1999, New Holland is a Brand of CNH (NYSE: CNH) and part of Fiat Industrial. New Holland equipment is manufactured all around the world; the current administrative headquarters are in Turin, Italy with New Holland, Pennsylvania serving as the headquarters for North America and home of the largest hay tools production facility in the world. With 18 plants spread globally, as well as six joint ventures in the Americas, Asia and Middle East, the corporation is present in 170 countries worldwide.[1]
About Property:
The FEI World Equestrian Games are the major international championships for equestrianism, and administered by the Fédération Equestre Internationale . The games have been held every four years, halfway between sets of consecutive Summer Olympic Games, since 1990. Prior to that year, all ten of the FEI's individual disciplines held separate championships, usually in separate countries. The modern WEG runs over two weeks and, like the Olympics, the location rotates to different parts of the world. Riders and horses competing at WEG go through a rigorous selection process, and each participating country sends teams that have distinguished themselves through competition as the best in each respective discipline. As of 2010, 57 countries are represented by 800 people and their horses.