Nickelodeon signs on as official sponsor for Mexican Open
Participating in this sponsorship deal:
About Sponsor:
Nickelodeon, often simply called Nick and originally called The Pinwheel Network, is an American children's channel owned by Viacom and operated under its Nickelodeon Kids and Family Group. The channel is primarily aimed at children in grade school and teens, with their weekday morning program block aimed at preschoolers ages 2–5. Since 2004, Nickelodeon has been run by Cyma Zarghami. It had ranked as the #1 cable channel as of early 2011 but by the end of that year had suffered a double-digit ratings drop described as "inexplicable" by parent company Viacom.
About Property:
The Mexican Open, also known as the Abierto Mexicano Telcel presented by HSBC for sponsorship reasons (Spanish: Abierto mexicano; shortened from Abierto mexicano Telcel presentado por HSBC), is a joint professional tennis tournament played on outdoor hard courts, and held annually in late February at the Fairmont Acapulco Princess in Acapulco, Mexico.