Norwegian Cruise Line signs on as official sponsor for iHeartRadio Jingle Ball Tour
Participating in this sponsorship deal:
About Sponsor:
Norwegian Cruise Line (NCL) is a company operating cruise ships, headquartered in unincorporated Miami-Dade County, Florida.[1] It began operations in 1966 under the name Norwegian Caribbean Line. The company is best known for its Freestyle Cruising concept, which means that there are no set times or seating arrangements for meals, nor is formal attire required. Norwegian Cruise Line has a sister company, NCL America. NCL itself is jointly owned by Star Cruises (a public company partially owned by the Genting Group based in Malaysia) and Apollo Management, with both companies owning 50% of NCL.[2] Norwegian Cruise Line controls approximately 8% of the total worldwide share of the cruise market.[3]
About Property:
iHeartRadio Jingle Ball Tour is an annual multi-market December concert tour making stops in cities such as Dallas, San Francisco/Oakland, Los Angeles, Minneapolis, Philadelphia, Boston, New York, Washington, D.C., Chicago, Miami/Ft. Lauderdale, and Tampa. Performing artists include One Direction, 5 Seconds of Summer, Demi Lovato, Fifth Harmony, Zedd, Shawn Mendes, Tove Lo, Charlie Puth, Calvin Harris, DNCE, Nick Jonas, Selena Gomez, R. City, Conrad Sewell, Alessia Cara, The Weeknd, Hailee Steinfeld, Fall Out Boy, Becky G, and Natalie La Rose.