Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world's best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor, and general fitness. Nuun is sold in over 5,000 outlets in the US and available in over 30 countries.
The Austin Marathon is an annual marathon held in Austin, Texas. Freescale Semiconductor, spun off from Motorola's semiconductor products sector in 2006, founded the marathon in 1991 and served as title sponsor for fifteen years. The marathon was sponsored by AT&T in 2007 and 2008, but ran with no title sponsor in 2009.