Ole Smoky Tennessee Moonshine signs on as official sponsor for Sturgis Motorcycle Rally
Participating in this sponsorship deal:
About Sponsor:
Founded and operating in Gatlinburg, Tenn., Ole Smoky is best known for its 100 proof Original Corn Moonshine and White Lightning products. Ole Smoky has expanded its line to include 40-proof flavored moonshines including Apple Pie, Cherry, Peach and Blackberry, among others. Ole Smoky, whose staff is made up of nearly 100 local employees, sold nearly 100,000 (12 jar/9L) cases in 2012, and its Gatlinburg distillery receives nearly 2 million visitors per year.
About Property:
The Sturgis Motorcycle Rally is an American motorcycle rally held annually in Sturgis, South Dakota, usually during the first full week of August. It began in 1938 and was originally held for stunts and races, but has evolved into being a meeting for motorcycle enthusiasts from around the world. It brings significant income to the citizens of Sturgis, a town of only 6,627 people. It is one of the largest motorcycle rallies in the world.