Original Penguin signs on as official sponsor for BNP Paribas Showdown
Participating in this sponsorship deal:
About Sponsor:
Original Penguin is an American clothing line. With roots in the 1950s and 60s, the brand specializes in clothing, footwear, and eyewear. It is sold in North America, South America, and Europe.
About Property:
The BNP Paribas Showdown is a one-night tennis exhibition held at Madison Square Garden in Manhattan New York City, United States each February or March since 2008. Officially known as the BNP Paribas Showdown for the Billie Jean King Cup, the event format is a single elimination tournament with four players competing in a one set, no-ad scoring semifinal, with the winners advancing to a best-of-three set final with regular scoring. The BNP Paribas Showdown serves as the kick off to the tennis season in North America, as it is part of one of the United States Tennis Association's grassroots initiative Tennis Night in America.