Oskar Blues Brewery is a craft brewery with locations in Longmont, Colorado, Brevard, North Carolina, and Austin, Texas. The company began as a brewpub in Lyons in 1997 and began brewing beer in the basement in 1999. In 2002, they became one of the first to put their own craft beer in cans. In 2012, they began marketing some of their craft beer in resealable aluminum containers, and in 2012, they expanded and established another brewery in Brevard, North Carolina. Unlike many craft breweries, Oskar Blues only packages their beer in cans and kegs, not bottles.
The Austin Marathon is an annual marathon held in Austin, Texas. Freescale Semiconductor, spun off from Motorola's semiconductor products sector in 2006, founded the marathon in 1991 and served as title sponsor for fifteen years. The marathon was sponsored by AT&T in 2007 and 2008, but ran with no title sponsor in 2009.