Parce Rum, coming Summer, 2014, is marketed as "real Colombian rum." One bottle equals one tree: In cooperation with the Colombia Risaralda Forest Governance Project, every purchased bottle of Parce Rum finances the planting of one tree in Colombia.
The Pitchfork Music Festival is an annual summer music festival organized by Pitchfork Media and held in Union Park in Chicago, IL. The festival, which is normally held over three days in July, focuses primarily on artists and bands from alternative rock, rap & hip-hop, electronica, and dance music, although it has also included acts from hardcore punk, experimental/avant-garde rock and jazz in its lineups.