Pepsi signs on as official sponsor for ArtPrize
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
ArtPrize is a world-renowned international art competition and cultural event that transforms Grand Rapids, Michigan each year. As a 501(c)(3) nonprofit, we operate year-round to raise the funds that make it all possible—including over $600,000 in prizes and grants awarded to artists, curators, and educators. For 16 days each fall, ArtPrize turns the city into a living gallery, with more than 160 venues and public spaces hosting work from over 1,000 artists from around the world. From immersive experiences to amazing artwork, ArtPrize comes alive with activity—drawing nearly 800,000 visitors into an unforgettable celebration of art, culture, and community. This dynamic event is made possible by the generous support of corporate sponsors, foundations, individual donors, and public funding—all coming together to champion creativity on a global scale, right here in West Michigan. ArtPrize offers a powerful opportunity for sponsors and donors to align with innovation, creativity, and civic pride—while engaging a diverse, loyal, and passionate audience. Sponsoring ArtPrize isn’t just support—it’s participation in a movement that inspires, connects, and drives cultural and economic impact.