Pepsi signs on as presenting sponsor for Billboard Latin Music Awards
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Billboard Latin Music Awards grew out of the Billboard Music Awards program from Billboard Magazine, an industry publication charting the sales and radio airplay success of musical recordings. Originally launched as the Billboard Latin Music Conference in 1990,[1] the first awards began in 1994.[2] In addition to awards given on the basis of success on the Billboard charts, the ceremony includes the Spirit of Hope award for humanitarian achievements and the Lifetime Achievement award, as well as awards by the broadcasting partner. The Billboard Latin Music including entrants from the United States, Latin America, and Spain, although other countries are eligible if an artist performs Latin music.[3]