Snapshot
August 18, 2017
Pepsi signs on as official sponsor for Breakaway Music Festival

Participating in this sponsorship deal:

Pepsi logo Ba17 logo1 white

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

Breakaway Music Festival, produced by Prime Social Group, is an annual music festival held in late summer in four cities: Grand Rapids, Michigan, Columbus, Ohio, Nashville, Tennessee and Charlotte, North Carolina.

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