Pepsi signs on as official sponsor for Cure Bowl
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Cure Bowl is an upcoming annual American college football bowl game that will be played in December of each year starting in 2015. The Cure Bowl is so named to promote awareness and research of breast cancer, with portions of the proceeds going towards the Central Florida affiliates of Susan G. Komen for the Cure and the American Cancer Society.