Pepsi signs on as official sponsor for Fiesta DC
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
ith a 41 year history of celebrating excellence in the Latino community and more than 100,000 attendees, Fiesta DC is the largest Latino Festival in the Washington Metropolitan Region, which includes the District of Columbia, Maryland and Virginia. The annual event presents a unique opportunity for small businesses and large corporations, as well as government agencies and non-profit organizations, to reach out to and engage the Latino community. In 2012, Fiesta DC featured five stages incorporating music, folklore, theater, and other performing arts. A colorful Parade of Nations included hundreds of dancers from 30 folkloric groups from Latin America, Spain and the Caribbean. In addition, the event included a Children's Festival, a Science Fair, a Community-Based Organization Information Fair, a Diplomatic Pavilion for embassies and consulates and sections for arts & crafts, public information and international cuisine.