Pepsi signs on as official sponsor for Forecastle Festival
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
Forecastle, founded in 2002, has grown from a neighborhood event to one of the country’s most anticipated summer festivals— drawing tens of thousands of fans from across the world to Louisville’s scenic 85-acre Waterfront Park each July. Since 2002, several well-known acts have graced the stages of Forecastle Festival, including: Beck, Outkast, Smashing Pumpkins, and The Avett Brothers.
