Pepsi signs on as official sponsor for Hot 97 Summer Jam
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
Summer Jam is the annual hip-hop fest held in East Rutherford, New Jersey and sponsored by New York-based radio station Hot 97FM. Normally held in June, the concert features the most popular acts that hip-hop and R&B have to offer in a particular year.