Pepsi signs on as official sponsor for IIHF World Junior Championships
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The IIHF Ice Hockey World Junior Championships (WJC), commonly known simply as the World Juniors, are an annual event organized by the International Ice Hockey Federation (IIHF) for national under-20 ice hockey teams from around the world. They are traditionally held in late December, ending in early January. The tournament usually attracts top hockey players in this age category. However, some NHL teams do not release their top players as the tournament overlaps with the NHL season.