Pepsi signs on as official sponsor for Kaaboo
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
KAABOO is a three-day "mix-perience" a fully immersive live music experience combining a diverse mix of music, culinary offerings, craft libations, art exhibitions, comedy, dancing and amenities together in one place. First held in 2015, KAABOO Del Mar is held at the Del Mar Racetrack + Fairgrounds in September.