Pepsi signs on as official sponsor for Louisville Bats
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Louisville Bats, which play in Louisville, Kentucky, are the AAA minor league baseball affiliate of the Cincinnati Reds. The team, formerly known as the Louisville RiverBats, plays in the International League. The Bats play their home games at Louisville Slugger Field; the naming rights for the stadium were purchased by Hillerich & Bradsby, makers of the famous Louisville Slugger baseball bat.