Pepsi signs on as official sponsor for Madison Square Garden
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
Madison Square Garden (MSG), colloquially known as The Garden, is an American multi-purpose indoor arena in Midtown Manhattan, New York City, New York. Located between 8th and 7th Avenues, and between 31st and 33rd Streets, it is situated on top of Pennsylvania Station. It is named after Madison Square, the location of the first incarnation of the arena. The venue resides in close proximity to other Manhattan landmarks, including the Empire State Building, Koreatown, and Macy's at Herald Square. Opened on February 11, 1968, it is the longest active major sporting facility in the New York metropolitan area and the fourth incarnation of the arena in the city, following the previous Madison Square Garden, which operated from 1925 to 1968.