Pepsi signs on as official sponsor for National Championship Air Races
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The National Championship Air Races is the last event of its kind, carrying on the tradition of the Cleveland Air Races of the 1920s, 30s and 40s. In 1964, Bill Stead organized an air race near Reno, Nevada, and the Reno National Championship Air Races were born. The event that Bill Stead started in the Nevada desert more than 47 years ago is still going strong. The event has only been interrupted once in September of 2001 when all aircraft in the United States were grounded following the terrorists attacks in New York and Washington. Held every September just north of Reno, the National Championship Air Races have become an institution for northern Nevada and aviation enthusiasts from around the world. For one week, the high desert north of Reno becomes home to hundreds of aircraft, their pilots and crews. In the past ten years, the event has attracted more than 200,000 spectators and generated more than $80 million a year for the region's economy. The event features six racing classes, a large display of static aircraft and several military and civil flight demonstrations.