Pepsi signs on as official sponsor for RAGBRAI
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
RAGBRAI, 'America's greatest bicycle ride,' is a truly unique event that annually attracts over 30,000 participants from all 50 states along with a host of foreign countries. It is an annual seven-day bicycle ride traveling west to east across the entire state of Iowa. Held the last full week in July, the RAGBRAI route averages over 450 miles, taking in 8 overnight host towns