Pepsi signs on as official sponsor for Squamish Valley Music Festival
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Squamish Valley Music Festival (pronounced (/?skw??m??/), previously LIVE at Squamish, is an annual music festival co-produced by Vancouver-based brand.LIVE Management group and Live Nation Canada, and held in Squamish, British Columbia Canada over the second weekend in August . Attendance has increased rapidly over the 4-year period of operations, and is now reaching maximum capacity of attendees for the location per day (19,000[3]). Local businesses have benefited from the annual influx of attendees[2] and the district has recently signed a 10-year contract extension, and has just confirmed a daily capacity increase to 35,000 for 2014, making it the largest contemporary music festival in the Pacific Northwest.