Pepsi signs on as official sponsor for The American Express
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The American Express (formerly the Desert Classic, CareerBuilder Challenge, Palm Springs Golf Classic, the Bob Hope Desert Classic, the Bob Hope Chrysler Classic, and the Humana Challenge) is a professional golf tournament in southern California on the PGA Tour. Played in mid-winter in the Coachella Valley (greater Palm Springs), it is part of the tour's early season "West Coast Swing." Known for its celebrity pro-am, it previously had five rounds of competition (90 holes) rather than the standard of four rounds.