Pepsi signs on as official sponsor for Toronto International Film Festival
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The Toronto International Film Festival (TIFF, stylized as tiff.; French: Festival international du film de Toronto) is one of the largest publicly attended film festivals in the world, attracting over 480,000 people annually. Over the last 40 years, TIFF has grown to become a year-round destination for film culture operating out of the TIFF Bell Lightbox, a dynamic centre for film culture that offers film lovers a world-class cinema experience including new releases, live one-of-a-kind film events and an interactive gallery.